How Founders Can Show Up on LinkedIn Without Filming Anything New
Most founders know they should be more visible on LinkedIn. Few want to set up a ring light and talk to their phone. The good news: you are probably already recording more than enough material.
Where your content is already hiding
- Podcast episodes you’ve been a guest on.
- Panels and conference talks.
- Webinars your team hosted.
- Interviews for your own website or a partner’s.
- Recorded client workshops or trainings that can be shared.
Why recorded moments beat filmed-for-LinkedIn videos
When you are answering a real question in front of a real audience, you sound like yourself: clear, specific and a little more relaxed. That is exactly what people want to see from a founder. A clip from a live conversation usually feels more credible than a scripted video.
What makes a good founder clip
- A point of view: something you believe that not everyone does.
- A story: why you started, a mistake you learned from, a customer who changed how you work.
- A useful answer: a question clients ask you all the time, answered in under a minute.
Keep it you
Your clips should only tighten what you said, never change it. Take out the ums and long pauses, keep your words, and write the post in your voice. Approve everything before it goes out, from your personal profile and your company page.
A rhythm that works for busy founders
Two posts a week is plenty. One recording can usually supply a month of clips, so the only regular time it needs from you is a short review of each batch.
Where to start this week
- List the last three times you spoke on a podcast, panel or webinar.
- Ask the host or your team for the recordings.
- Pick the one where you felt most like yourself, and start there.
Frequently asked questions
Should founders post from their personal profile or the company page?
Both. Personal profiles usually reach more people, and the company page keeps everything in one place.
How often should a founder post on LinkedIn?
Twice a week, every week, is a strong and sustainable rhythm.
Can someone else write my posts?
Yes, as long as the ideas and words are genuinely yours and you approve everything before it goes out.
What if I don't have any recordings?
Next time you speak on a panel, podcast or webinar, ask the host for the recording. One good session can supply a month of posts.