Guides
Plain-English guides to turning webinars and interviews into social media
Practical answers for owners, partners and founders who know they should be posting but would rather not become social media experts.
What to Send After a Webinar: Follow-Up Email, Clips and a Recap
A simple post-webinar plan: what to send registrants and no-shows, what to give your speakers and sales team, and how to keep the session working for weeks.
Read the guideWhat Should a Recruiting Firm Post on LinkedIn? 12 Ideas From Webinars You Already Run
12 LinkedIn post ideas for recruiting and staffing firms, most of them hiding in the career workshops, market updates and hiring panels you already record.
Read the guideHow Founders Can Show Up on LinkedIn Without Filming Anything New
Founders and CEOs already create plenty of LinkedIn-ready content: talks, podcasts, webinars and interviews. Here is how to turn it into steady posts.
Read the guideHow Long Should LinkedIn and Instagram Video Clips Be?
A practical guide to clip length for LinkedIn, Instagram Reels, TikTok and YouTube Shorts, based on what keeps people watching, not just the platform limits.
Read the guideHow to Turn One Webinar Into a Month of LinkedIn Posts
A step-by-step way to turn one recorded webinar into 8 to 12 LinkedIn clips and posts: finding the moments, cutting them, captions and a posting plan.
Read the guideWhat Should an Accounting Firm Post on LinkedIn? 15 Ideas From Content You Already Have
15 LinkedIn post ideas for CPA and accounting firms, most of them hiding in webinars and client presentations you have already given.
Read the guideSocial Media for Financial Advisors: What You Can Post and How to Stay Compliant
A plain-language guide to what financial advisors can post on social media, what to be careful with, and a simple workflow that keeps compliance comfortable.
Read the guideShould You Hire a Social Media Manager or Outsource It? A Plain-English Guide for Business Owners
Doing it yourself, hiring in-house, a freelancer or a done-for-you service: what each option really costs a business owner, and how to choose.
Read the guideHow to Turn One Brand Video Into Months of Social Media Posts
You paid for a brand video and posted it once. Here is a step-by-step way to turn it, and the footage behind it, into months of social media posts.
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