For recruiting and staffing firms
Your recruiters already give great advice. Let more people hear it.
Recruiting teams run webinars, career workshops, hiring manager panels and market update calls all the time, then post the replay link once. We cut those sessions into short captioned LinkedIn clips and posts that show candidates and hiring managers why your team is worth talking to, on LinkedIn first and on Instagram, Facebook, TikTok and YouTube Shorts too if you want to reach younger candidates. Cord & Co was founded by a former agency recruiter, so we know the difference between a post that fills a pipeline and one that just fills a feed.
Example
What one hiring market webinar becomes
An example kit from a webinar by a fictional search firm, in their colors. Yours is built around your brand.
Salary talks start earlier now. Here’s when to ask.
the best time to talk pay is before the offerWhy this team, and why now?
What would you change in your first 90 days?
5 questions hiring managers ask in final rounds
SwipeThe best candidates interview us as hard as we interview them.
Jordan Lee, Managing Partner, Northline Search- Where salaries are moving
- Which roles get the most offers
- How to stand out in final rounds
Swipe to see more. Northline Search and Jordan Lee are fictional, made up for this example.
Sound familiar?
The good material exists. It just never gets posted.
Candidates and clients check your recruiters' profiles before they reply. Most show the same reshared job posts.
Resume workshops, salary sessions and market updates get watched once, then sit in a folder.
Every hour spent editing video is an hour not spent on calls.
What we make for you
Posts that attract candidates and clients
Every clip has a job: help candidates, show hiring managers you know the market, or invite people to the next session.
| Goal | Clip | Why it works |
|---|---|---|
| Educate | The resume mistake we see every week | Useful to candidates, and it shows your recruiters know their stuff. |
| Educate | What hiring managers in our market are asking for | Positions your firm as the source for market insight. |
| Build trust | Why I became a recruiter | Puts a human face on the team and builds trust with candidates. |
| Promote | Join our next career workshop | Fills your next webinar from clips of the last one. |
How it works
A small, remote extension of your team
We cut the ums and the slow parts, keep the moments worth posting, and follow your creative direction. Every clip is sized and written for LinkedIn, Instagram, Facebook, TikTok and YouTube Shorts, whichever you use. Plans start at 8 clips and posts a month.
- Step 1
Send your recording
Share a webinar, talk, panel, podcast or interview you already have. A shared folder or a link is fine. No new filming.
- Step 2
We pick the moments
We review the full recording and mark the strongest points, each with a goal: teach, build trust or promote.
- Step 3
We cut and write
Captioned vertical clips with the ums and slow parts taken out, a custom cover image for each clip, plus post copy and a carousel in your voice.
- Step 4
You review
Everything arrives with a simple review sheet and a suggested posting calendar. Nothing goes out until you approve it.
- Step 5
You post, or we do
Post from the calendar in a few minutes, or add scheduling and we publish on your channels for you.
Questions
Common questions
Can posts go out from each recruiter's profile?
Yes. We can prepare clips and short post copy for individual recruiters to share, alongside your company page.
We already post jobs. Isn't that enough?
Job posts tell people what's open. Clips from your workshops and panels show why someone should work with your team, which is what earns replies.
What recordings work best?
Career workshops, resume and interview sessions, salary and market updates, hiring manager panels and recorded recruiter Q&As.
Can you keep candidate information private?
Yes. We leave out names, companies or anything you flag, and nothing is posted without your approval.
Do you understand recruiting?
Our founder spent years in agency recruiting before starting Cord & Co, so we speak your language: pipelines, placements, hiring managers and all.
Start here
Send one recording. See what it becomes.
Three free founding pilots are open this fall. Tell us about your team and share a link to one recording. It takes about five minutes.