What to Send After a Webinar: Follow-Up Email, Clips and a Recap
The week after a webinar matters as much as the hour itself. Many people who register never make it live, and the people who did will forget most of it by Friday. Here is what to send, to whom, and when.
Within 24 hours: the follow-up email
Send two versions. Attendees get a thank-you with the replay and the one thing you hope they remember. Registrants who missed it get a short, friendly note with the best moments, so they have a reason to watch.
A simple no-show email:
- Subject: The best 3 minutes from [webinar name]
- Opening line: Sorry we missed you. Here are the moments people asked about most.
- Two or three short clips or links, each with one sentence on why it matters.
- Three takeaways in plain language.
- The replay link, and one clear next step: book a call, join the next session, or reply with a question.
Within a few days: a share kit for your people
Give your speakers, leaders and sales reps two or three clips and a short ready-to-paste post for each. Most people are happy to share; they just do not have time to make something. A share kit removes that excuse, and posts from people usually travel further than posts from a company page.
During the first week: clips and quote cards
Post your strongest clip first, while the topic is fresh. Add a quote card with the best line from the session. Keep each clip to one idea, open on the strongest line, and caption it for people watching with the sound off.
Over the next month: keep it working
- Spread the rest of your clips across the month, two or three a week.
- Publish a recap article on your blog or as a LinkedIn article, so the session keeps showing up in search.
- Add captions and chapters to the full replay so people can jump to what they need.
Before the next session: promote with proof
The best promotion for your next webinar is a clip from your last one. Show a useful moment, introduce the next speaker, and add the registration link.
A simple checklist
- Day 1: thank-you email to attendees, recap email to no-shows.
- Days 2 to 3: share kit to speakers, leaders and sales reps.
- Week 1: first clip and a quote card.
- Weeks 2 to 4: remaining clips, recap article, replay captions.
- Before the next session: promo clips and the registration link.
Frequently asked questions
When should you send a webinar follow-up email?
Within 24 hours, while the session is fresh. Send one version to attendees and another to registrants who missed it.
What should a webinar no-show email include?
A friendly opening, two or three of the best moments, a few takeaways, the replay link and one clear next step.
Should you send the full replay or clips?
Both. Clips give people a reason to click, and the replay is there for anyone who wants the whole session.
How long should you keep promoting a webinar?
About a month of clips and posts works well, and the best clips can promote your next session too.